Responsibilities:

？ Lead & develop a high performance multicultural team of over 8-10 individuals through coaching, and direct supervision. Manage UI/UX, Product marketing, Brand creative and PR and Social Media departments.
？ Provide brand strategy and ensure branding standards are clearly formulated and guidelines are followed across all marketing channels. Manage strategic marketing plan and campaigns.
？ Drive innovation and execution throughout the brand marketing team by establishing high expectations for quality, efficiency, and customer service.
？ Identify, recommend, and execute strategies and initiatives to raise brand awareness and drive significant increased website traffic, conversion rates.
？ Responsible for Display advertising strategy and agency coordination.
？ Lead Social Media team and agencies to ensure community development and ensure sales revenue and return on spent for Social Media advertising channels.
？ Initiate and lead team creative and strategic brainstorm to prepare yearly and quarterly marketing plans for campaigns, products and site optimization.
？ Identify and communicate business needs based off analysis for improved website functionality and enhanced customer experience to dramatically grow the business.
？ Undertake continuous analysis of competitive environment and consumer trends to guide UI/UX manager day to day activities and larger optimization projects.
？ Oversee the marketing strategy for new and existing product categories. Product design, strategy and management.
？ Build cross-functional relationships with the Brand Marketing and other teams within the organization to ensure alignment of marketing initiatives.
？ Manage brand marketing budget. Negotiate vendor contracts, rate and service level agreements for all brand marketing initiatives.


Requirements:

？ Strong skills in strategy and planning, merchandising and marketing, and vendor selection and management.
？ Entrepreneurial mindset with the ability to spot original branding opportunities.
？ Strong decision making skills with a track record of leading multiple projects in a fast-paced, deadline-driven environment.
？ Exceptional interpersonal skills for communicating effectively with technical and non-technical individuals.
？ Frontend customer experience focused on acquiring and retaining customers.
？ Well versed with web analytics research tools/processes and distilling conversion drivers from user behavior research.
？ Strong sense of fashion and international trends. Strong interest in Social media and rising marketing platform and technology
？ Bachelor’s/Master’s degree in business management, computer science, or related degree or equivalent experience is required.
？ 5 years relevant experience in progressively responsible marketing roles.
？ 3+ years of experience managing teams.